How to do a product presentation III
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Study the phrases you can use in a product presentation.
A product presentation's main objective is to introduce a new product or service. Therefore, a product presentation should give clear and detailed information. It should describe the uses, features, and materials of the product or service.
A secondary objective is to convince people to buy the new product or service. Make the listeners see the importance of owning the product or service you are offering.
Parts of a presentation
A presentation has three parts:
I. Introduction
II. Body
III. Conclusion
CONCLUSION
You want your conclusion to be memorable. You want to leave your audience with your main ideas.
Signaling the end
There are some expressions you can say to signal to your listeners that your presentation is ending.
Marco: That completes my presentation.
Summarizing
Before ending your presentation, you can briefly repeat the main points discussed in the body.
Marco: Let's summarize what we've discussed. First, I presented to you our new camera. Second, I discussed its unique features that you would surely enjoy.
Looking back
While giving your conclusion, you may want to refer to points you mentioned earlier.
Marco: As I said before, people now take photos to share them online.
Asking for questions
You may also give your listeners a chance to ask questions or share their thoughts.
Marco: Finally, I'll be happy to answer your questions.
Closing question time
However, you may not have a lot of time for questions. You can close question time properly.
Marco: I'm afraid that's all we have time for. Thanks for your questions, everybody.
Closing the presentation
You can thank your listeners again.
Marco: Thank you for coming. Enjoy the revolutionary Photografix XYZ567!
Learn
Below are phrases you can use in your product presentation.
Signaling the end
That completes my presentation.
That covers all I want/wanted to say today.
That brings me to the end of my presentation.
Summarizing
In conclusion, …
To sum up, …
Let me give you a recap …
Let's summarize what we've discussed …
Looking back
Let's look back for a moment … Let's look back for a moment on the unique features of Product XYZ.
To go back to … To go back to the features of Product XYZ, it has Wi-Fi connectivity.
As I said before, … As I said before, Product XYZ has Wi-Fi connectivity.
Asking for questions
Are there any questions?
Do you have any questions?
Finally, I'll be happy to answer your questions.
Now, I'd like to invite any questions you might have.
Handling questions
To clarify
I didn't quite catch that.
Could you go over that again?
Sorry, I'm not sure what you mean.
If I understand you correctly, you are saying/asking … If I understand you correctly, you are asking if the MX6 software is compatible with this product. Is that correct?
To play for time
That's a good point.
That's a difficult question.
I'm glad you raised that point.
That's an interesting comment.
To say you don't know
I'm afraid I don't know at the moment.
I'm sorry, but I don't have that information at this moment.
To avoid giving answers
I'm afraid that's not my field.
I'll get back to you if time permits.
I'm sure (name of person) could answer this question.
To check if the questioner is satisfied
Is that clear?
Does that answer your question?
To conclude the questions
If there are no more questions, … If there are no more questions, we can end here.
Perhaps on that note we could end?
I'm afraid that's all we have time for.
Right, if nobody wants to ask anything else, I think we can finish here.
Closing the presentation
I'm going to conclude by saying that … I'm going to conclude by saying that this product will revolutionize the market.
I'm going to conclude by inviting you to … I'm going to conclude by inviting you to try out our new product.
I'm going to conclude by quoting … I'm going to concluded by quoting Steve Jobs, who said, "Design is not just what it looks like and feels like. Design is how it works."
In conclusion, let me leave you with this thought … In conclusion, let me leave you with this thought: Life is too short to not have fun.
In conclusion, let me invite you to … In conclusion, let me invite you to try out out new product.
Thanking the audience
Thank you for listening.
Thank you for coming.
I'd like to thank you all on behalf of Company X.
I'd like to thank you all for your participation.