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Study the phrases you can use in a product presentation.


A product presentation's main objective is to introduce a new product or service. Therefore, a product presentation should give clear and detailed information. It should describe the uses, features, and materials of the product or service.

A secondary objective is to convince people to buy the new product or service. Make the listeners see the importance of owning the product or service you are offering.

Parts of a presentation

A presentation has three parts:

I. Introduction
II. Body
III. Conclusion

INTRODUCTION

Make sure you create a good beginning. A good beginning will make your listeners interested in the rest of your presentation.

Signalling a start

There are phrases and expressions you can use to let your listeners know you are going to start the presentation.

Marco: All right, ladies and gentlemen. Shall we begin? I'm here to talk to you about our latest digital offering.

There are many ways to introduce a subject.

Telling a personal story or funny anecdote relevant to the topic

You can tell a funny story related to your topic. This can help make your listeners more interested in it.

Marco: I remember when we had to wait for months to get our photographs printed. We didn't have digital cameras back then.

Giving some impressive statistics and facts

You can also start with facts that can grab your listeners' attention.

Marco: Did you know that around 250 million photographs are shared on Facebook every day?

Stating the importance of your topic

It may also help to remind your listeners why your topic is important.

Marco: It's important to understand that nothing captures a moment as well as a nice photograph can.

Using a startling statement or a quotation

You can also use words said by an important person to make your introduction more interesting.

Marco: Writer and filmmaker Susan Sontag once said, "Today everything exists to end in a photograph."

Asking a rhetorical question

A rhetorical question is asked for effect; no answer is expected. Asking a rhetorical question makes listeners reflect on their own thoughts.

Marco: How many photographs do you take in a week? In a day? In one lunch meeting with old friends, at your old favorite restaurant that still serves all your favorite food?

Introducing your product

There are phrases you can use to introduce the product itself.

Marco: I'd like to present to you Photografix XYZ567!



Learn


Below are phrases you can use in your product presentation.

Signaling a start

All right, ladies and gentlemen. Shall we begin?
OK, let's begin.
Right, then, everybody ...
OK, I'd like to begin by ... OK, I'd like to begin by showing you our new product line.

Telling a personal story or funny anecdote relevant to the topic

I remember when ... I remember when making copies of documents took hours.
A few days/weeks/months/years ago ... A few years ago, I went on an African safari. I lost my camera.

Giving some impressive statistics and facts

Did you know that _____?
Not many people know that ...

Stating the importance of your topic

_____ is such an important (topic) because ...
It's important to know/realize/understand that _____ because ...

Introducing your topic

I want to cover ...
I'd like to talk about ...
First of all, I'd like to ...
Let me just briefly give you some background information on ...

Presenting your product

Here is the ...
Everyone, this is (the) ...
I'd like to show you ...
I'd like to present ...
I'd like to present to you ...

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